August 15, 2024
RealDefense is a leader in consumer security, privacy, and productivity software and support services with over 3 million customers.
Consumer security, privacy, productivity
200+
Pasadena, CA
RealDefense is a leader in consumer security, privacy, and productivity software and support services with over 3 million customers.
Consumer security, privacy, productivity
200+
Pasadena, CA
As RealDefense has grown through M&A, they face mounting challenges as the volume of customer data scales, leading to highly inefficient workflows, ineffective targeting, and higher rates of churn.
Reduced workflow from 7+ days to < 10 minutes
Built and deploy 10+ new targeted segments
Enabled near real-time campaign targeting
Multiple acquisitions have made it difficult to manage all the sources of customer data, leading to highly inefficient workflows, ineffective targeting, and higher rates of churn. Multiple acquisitions have made it difficult to manage all the sources of customer data, leading to highly inefficient workflows, ineffective targeting, and higher rates of churn. Multiple acquisitions have made it difficult to manage all the sources of customer data, leading to highly inefficient workflows, ineffective targeting, and higher rates of churn. Multiple acquisitions have made it difficult to manage all the sources of customer data, leading to highly inefficient workflows, ineffective targeting, and higher rates of churn.
MLTV’s platform has enabled RealDefense’s marketers to centralize all customer data into a single source of truth and build & deploy new, more targeted segments across tools. MLTV’s platform has enabled RealDefense’s marketers to centralize all customer data into a single source of truth and build & deploy new, more targeted segments across tools.
MLTV’s platform has enabled RealDefense’s marketers to centralize all customer data into a single source of truth and build & deploy new, more targeted segments across tools. MLTV’s platform has enabled RealDefense’s marketers to centralize all customer data into a single source of truth and build & deploy new, more targeted segments across tools. MLTV’s platform has enabled RealDefense’s marketers to centralize all customer data into a single source of truth and build & deploy new, more targeted segments across tools. MLTV’s platform has enabled RealDefense’s marketers to centralize all customer data into a single source of truth and build & deploy new, more targeted segments across tools. MLTV’s platform has enabled RealDefense’s marketers to centralize all customer data into a single source of truth and build & deploy new, more targeted segments across tools.
